Almost four decades ago the two Steves started what is known today as Apple Inc. Thirty seven years later what was once an
idea is now rated by Interbrand as the world's "top brand,"
overthrowing Coca Cola from the top of the list. Today Apple is considered by
many consumers as the most valuable brand in the world, enjoying higher rates of consumer
satisfaction and loyalty than any other company in the world. Celebrating its 37 year anniversary, I gathered a chronological timeline of the most important historic points of Apple's journey to share with you.
1976: Wozniak and Jobs create the Apple I.
1977: Apple unveils the
Apple II.
1978: Apple introduces
interface cards for connecting its computers to most printers.
1979: May Software Arts
unveils VisiCalc, an electronic spreadsheet.
1980: Apple FORTRAN is
introduced.
1981: Steve Jobs joins Raskin’s
Macintosh project.
1982: Apple rolls out the
Apple Dot Matrix printer.
1983: Apple introduces the
Lisa; releases the ImageWriter printer.
1984: The landmark “1984”
commercial introduces the Macintosh during Super Bowl XVIII; Microsoft releases
Word 1.0 for Mac; Apple ships the Macintosh 512K.
1985: Apple releases the
Apple LaserWriter; Apple introduces the ImageWriter II, the HD-20 hard disk,
and the Apple Personal Modem; Apple officially discontinues the Lisa, now named
the Macintosh XL.
1986: Apple releases the
Macintosh Plus. The first Mac to include a SCSI port.
1987: Macintosh II—which
is both the first color Mac and the first NuBus Mac—debuts.
1988: Microsoft launches
Windows 2.03, featuring Mac-like icons and overlapping windows.
1989: The Beatles’ Apple
Corps recording company sues Apple Computer for marketing products with
music-synthesizing capabilities.
1991: Apple announces
QuickTime, a new system-software architecture for the integration of dynamic
media..
1993: A federal judge
dismisses Apple’s Windows 2.03 suit against Microsoft. The decision is upheld
on appeal.
1994: PowerPC processors
make their Mac debut, with the release of the Power Mac 6100.
1995: The Supreme Court
declines to review Apple’s copyright-infringement case against Microsoft,
ending the seven-year legal dispute.
1996: Internet Explorer
2.0—the first Mac version of Microsoft’s Web browser—ships; Apple gets into the
multiprocessor game with the dual-180MHz Power Mac 9500. Apple won’t release
another dual-processor machine for four years.
1997: To mark its 20th
anniversary as a company, Apple releases the 20th Anniversary Macintosh (price:
$10,000).
1998: Apple unveils a
revised OS strategy, changing the name of its next-generation OS to OS X.
1999: The G4 chip becomes
the processor for Power Macs.
2001: Apple enters the
portable-music business, unveiling the first iPod music player.
2002: OS X becomes the
default operating system for all new Macs.
2003: iLife—a suite that
includes iPhoto, iDVD, iMovie, and iTunes—debuts, along with Safari, an
Apple-built Web browser.
2004: Apple expands its
iPod offers to include the slender—and colorful—iPod mini.
2006: The first
Intel-based Macs—a flat-panel iMac and the portable MacBook Pro—arrive.
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