There are more than 400 Apple’s retail stores in 13 countries, with 253 of those being incorporated in the US. Apple also has an online store, available in 38 countries, which provides immediate service at the consumer's convenience. Last week, I went to 767 5th Ave, and visited a store myself. I have to admit that it was the coolest apple store I've
ever been to. It has a really cool glass cube entryway; a unique glass
elevator which leads you down to the lower level that houses
all the cool Apple gadgets. It is quite innovative! I was able
to find the latest models like the Iphone 5C, and virtually any Apple
product anyone may desire such as IPhones, iPads, Mac Computers, Apple TVs etc.
Despite it being crowded, I was still able to browse the store and try out all the
products, thanks to an excellent customer service.
Overall, Apple's stores
offer a unique shopping experience that incorporates all six Ps in the retailing mix - great products, place of business, promotion,
pricing, presentation, and personnel- a great marketing strategy. In looking for the presence of all the these components in their stores, I
can say that all of the Apple’s stores I visited in NYC are conveniently located, relatively close to a train
station, in busy areas and operate 24 hours.All of these factors help to catch the attention of thousands of people passing by creating further awareness. Next, employees successfully enticed consumers to embrace an Apple brand preference by displaying the new Iphone 5C and its benefits, which include a more affordable price and a plastic color of your choosing. Apple is even taking action at its exterior, continuously advertising the benefits of the
new IPhone 5C to draw every potential costumer. In conclusion, after
visiting this store I was able to live the unique use of Apple’s retailing
mix.
No comments:
Post a Comment